The Break Up

I love this video!  It is brilliant….   If you want to know more about this great video you will want to check out http://www.bringtheloveback.com .   Geert Desager has done a fabulous job working with their ad agency Openhere and  Microsoft Digital Advertising Solutions to develop this commercial and a series of others.

This video demonstrates the relationship between today’s advertisers and today’s consumers.  The irony is that the couple:   Mr. Advertiser & Mrs. Consumer agree to meet at a restaurant to discuss their relationship.  This video is very clever and funny and represents how consumers feel about traditional advertising.   I feel that this definitely represents what is happening in the marketplace.   We have seen a great shift away from traditional media and this video represents that perfectly.  You can also find out more about Geert Desager at http://brandopia.wordpress.com.

What did you think of this video?  I would love to hear back from you.